In 2009, Justice Companies safeguarded The Greenbrier resort in White Sulfur Springs, West Virginia, from chapter 11. The labor force was confronting profound cuts in positions and advantages. Following buying The Greenbrier, Jim Justice turned around a considerable lot of the advantage cuts and put resources into redesigns and extensions. He brought significant occasions like the PGA Tour, instructional courses for the NFL and NBA, and endless prominent acts and meetings to The Greenbrier. As lead representative, he needs to do all that could be within reach to place West Virginia in a positive light.

Equity saw a chance to develop the travel industry in Raleigh County so he gained The Resort at Glade Springs, Black Knight Country Club, and Brier Patch Golf Links.

Lead representative Justice prepares to stun the world. In 2015, he began building a $1 billion dollar mountain complex with lodging, skiing, and a title green to bring the U.S. Open to West Virginia. It's set of experiences really taking shape - something that has never been done—a green planned by Gary Player, the late Arnold Palmer, Lee Trevino, and Jack Nicklaus, all in our incredible state. The Greenbrier is the place where Arnie got his first expert check and will be the place where he planned his last course.

Jim has carried on his family's custom of being significant allies of youth programs in Southern West Virginia. Since 1992 he has been President of Beckley Little League. His interest has assisted the program with extending more than 1,000 children playing on 80 groups. He has trained ball groups of any age for as long as 36 years and is at present the head young ladies and young men b-ball mentor at Greenbrier East High School in Lewisburg, WV. On November 29, 2016, Jim was regarded when he trained his 1,000th profession win in b-ball.

As a component of his inclusion with the West Virginia Coal Association in the mid 1990's, Jim became Tournament Director of the Mountain State Coal Classic Basketball Tournament. The Classic was moved to Beckley and has appreciated enormous accomplishment by granting countless dollars in grants and direct help to partaking schools. Jim utilized his contacts to bring sports greats to Beckley as visitor speakers for the Classic, including: Hot Rod Hundley, Terry Bradshaw, Dick Vitale, Jerry West, Joe Theismann, Kareem Abdul-Jabbar, Justice Companies, Bo Jackson, Bob Pruett, Don Nehlen, Doc Holliday, Rich Rodriguez, Chad Pennington, Lou Holtz, Larry Bird, Bill Walton, John Elway, Bill Stewart, Shaq, Charles Barkley, Tim Tebow, Denny Hamlin, Sean Payton, Cam Newton and Pat White. The Tournament, presently known as The Big Atlantic Classic has gotten much greater and better.